Towka is a luxury brand inspired by traditional Japanese culture, carrying premium products from Japan. The owner of Towka started the brand to spread the beauty of her own culture to the world. Just like she was, we want you to be fascinated by the culture as well, through our authentic, quality product from Japan.
As a brand inspired by Japanese culture, delivering its proper message and meaning is one of the most crucial things we believe in accomplishing. Today, many brands adopt the Japanese culture into their products, but without the knowledge. We know that there are many beautiful hidden meanings and thoughts put into traditional items, and we want you to experience them to the fullest. That is why we do careful research on every motif we use in the brand, including patterns, items, and words. We create a platform that can share beautiful products with correct details so you can enjoy not only the authentic product but also the feeling.
After the owner left her country and lived in the USA to receive a psychology degree, she appreciated Japanese culture even more than before. There, she learned that tradition is dying out because of the lack of demand and interest in the native Japanese community. On top of that, the pandemic accelerated the issue. She was always interested in people's wellness. Also, she wanted to do something that could support the people and the community she grew up with. That is why she created Towka, a place to represent the culture and to promote wellness.
Towka came from toukaseisei, a Japanese idiom meaning "something or someone with strong beliefs that never change." The meaning comes from the appearance of evergreen trees, such as pine trees and hinoki cypress, that are there in the summer and even in the winter. Adopting this beautiful word, we will express our strong belief in delivering quality products with cultural pride in our hearts.
